The Sound of Arrows

Oskar Gullstrand and Stefan Storm from Sweden are The Sound of Arrows. For the last three years or so they’ve been quietly swirming around. They gave us one of the sweetest indie pop gems with their track “Danger!” which came out on the veritable Swedish label Labrador Records. Then a magical music video came out for their track “M.A.G.I.C.” and “Into The Clouds.” The duo was also hibernating in the United Kingdom for a while where they (I believe) produced these fantasy and NeverEnding Story driven music videos. But since then they’ve laid low producing a remix here and there. Surprisingly, one happened to be for Lady Gaga’s “Alejandro.”

Well, let’s fast forward to 2011. Today they released a new music video for their new single “Nova.” Just like “Into The Clouds” the video is full spectrum of colors from the rainbow. Their world of fantasy has truly been created in this masterful music video. The environments, clouds, background and effects are captivating. And the song itself? Absolutely delicious. The band’s obsession with synths and keyboards boast their ability to create lush New Wave electronica that’s so smooth and poppy. There are beats within the song that I know if remixed could also take it into an even bigger and more banging song.

I don’t know if there’s a lot of anticipation for the band’s debut full-length, but their YouTube also stated that it will be released April 25th, 2011 via Geffen Records. Maybe they meant Interscope?

MP3: “Nova



  1. 1 bill p February 22, 2011 at 2:01 am

    i loved “m.a.g.i.c.” and liked “into the clouds” but this is a little too eurodisco for me. pretty sure geffen still kind of exists, if just as a subdivision, like a lot of companies subsumed by interscope. but i could be wrong.

  2. 2 jack f February 23, 2011 at 3:20 am

    ‘Danger!’ & ‘M.A.G.I.C.’ are both brilliant.
    ‘Into The Clouds’ while more commercial still has that TSOA personality.
    ‘Nova’ lacks the creativity and unique perspective of their previous singles, IMO of course. It’s as if Bad Boys Blue, Basic Element & Pet Shop Boys had a baby. Where are the quirky bells and whistles (literally) that set them apart from everyone else? This single reeks of major label blandness. If this were the first time I heard them I wouldn’t have finished listening to the track.

    BTW, they are listed @ Geffen UK though no better promotion so far than they had pre-major label.

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Twentyseven Views is primarily a music blog (although sometimes I will do the random post on a film or something culture or art related). All posts are genuine and honest opinions by the writer.

The writer is based in New York and has run a small indie record label, was a former publicist and has done freelance publicity. The writer has penchant taste in music that lean towards pop. Whether that be indie pop, dance music or hip-hop.

MP3s are used to help promote the artists and musicians. Please buy their art!

If you have any questions regarding any posts please feel free to contact the writer.


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