Oskar Gullstrand and Stefan Storm from Sweden are The Sound of Arrows. For the last three years or so they’ve been quietly swirming around. They gave us one of the sweetest indie pop gems with their track “Danger!” which came out on the veritable Swedish label Labrador Records. Then a magical music video came out for their track “M.A.G.I.C.” and “Into The Clouds.” The duo was also hibernating in the United Kingdom for a while where they (I believe) produced these fantasy and NeverEnding Story driven music videos. But since then they’ve laid low producing a remix here and there. Surprisingly, one happened to be for Lady Gaga’s “Alejandro.”
Well, let’s fast forward to 2011. Today they released a new music video for their new single “Nova.” Just like “Into The Clouds” the video is full spectrum of colors from the rainbow. Their world of fantasy has truly been created in this masterful music video. The environments, clouds, background and effects are captivating. And the song itself? Absolutely delicious. The band’s obsession with synths and keyboards boast their ability to create lush New Wave electronica that’s so smooth and poppy. There are beats within the song that I know if remixed could also take it into an even bigger and more banging song.
I don’t know if there’s a lot of anticipation for the band’s debut full-length, but their YouTube also stated that it will be released April 25th, 2011 via Geffen Records. Maybe they meant Interscope?